Amazon Pay-Per-Click (PPC) campaigns work pretty much like all other campaigns from Google or Bing. You bid in order to get a place in premium search results and the highest bid (among other factors) get the better positions.
However, one of the main differences between them is that you only compete with products on Amazon.
Since Amazon uses a different search engine than, say, Google it follows that you need tool that are uniquely designed for it such as Helium10, MerchantWords or JungleScout. These softwares analyse products on Amazon, their sales, rank and many other factors in its search engine to determine which keywords are worth investing.
This might sound easy, but there are an enormous amount of variables to choose from when doing keyword research.
And even if you do everything right, there’s still no guarantee that you will run a successful campaign. There are also many variables to choose from when making a campaign, organising Ad Groups, not to mention every PPC campaign takes time to take off and be profitable.
The work is tough, but the gains can be great.
The difficult part is to know when to move forward and when to back off and rethink the process. But I guess many gurus don’t tell this when setting up campaigns for their clients.
Do you want to run an effective and profitable campaign for your products on Amazon? Then message me here and we will get you started as soon as possible!